Serving the San Diego Area | LIVE Events, Custom Orders, Company Orders
About The Bee’s Knees Co.
Crafted with Heart. Personalized with Precision.
Hi, I’m Alaena Jones—founder, creative force, and embroidery enthusiast behind The Bee’s Knees Co.
What started as a side hustle in my bedroom has grown into a passion-driven business fueled by community connection, family legacy, and the joy of bringing personalized visions to life. As a third-generation seamstress, I’ve always felt a deep connection to fabric and thread. But it wasn’t until early 2023 that embroidery truly captured my heart.
After experimenting with a hobbyist embroidery machine, I became fascinated by the digitizing process—how a single design could be transformed into wearable art. That curiosity turned into obsession, and in June 2023, The Bee’s Knees Co. was officially born. Since then, I’ve upgraded to a commercial-grade Ricoma machine and expanded into heat press services and pop-up markets with my partner, Zander.
What makes our work different? We don’t just take orders—we co-create with our clients. Whether you’re a business owner looking to brand your merch, a bride dreaming up the perfect gifts, or a parent wanting to personalize your child’s wardrobe, we walk with you every step of the way. From sketch to stitch, your design is handled with care, precision, and pride.
We’re proud to be a local, people-first business. No generic templates. No mass production. Just real conversations, thoughtful designs, and embroidery that tells your story—one stitch at a time.
Looking ahead, we’re dreaming big.
In the next few years, we hope to grow into a storefront or warehouse space, collaborate with schools and local organizations, and bring custom embroidery to more homes and businesses across our community.
Thank you for being part of this journey.
With gratitude,
Alaena
Founder, The Bee’s Knees Co.
We Would Love to Hear from You!
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